Title: P&G JAPAN: THE SK-II GLOBALIZTION PROJECT

Essay Details

Subject: Business
Author: Deidre H
Date: September 16, 2014
Level: University
Grade:
Length: 3 / 671
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Analysis: ? P&G struggled greatly in Japan: Failed to see the very demanding needs of the consumers and had underestimated their competitor's ability to innovate. They had also not adapted to complex distribution system. Decided that Japan needed a very heavy R&D department that could focus on meeting these demands...

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Analysis: ? P&G struggled greatly in Japan: Failed to see the very demanding needs of the consumers and had underestimated their competitor's ability to innovate. They had also not adapted to complex distribution system. Decided that Japan needed a very heavy R&D department that could focus on meeting these demands...

Showed next 250 characters

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