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Title: P&G Japan

Essay Details

Subject: Business
Author:
Date: November 7, 1996
Level:
Grade:
Length: 3 / 790
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

There were three alternatives: break into mainland China with the SK-II line, bringing SK-II into the Western market, or expanding and developing the SK-II line in the Japanese market. The idea of breaking into China is attractive, but the fact that the premium price for the SK-II line in China was just not feasible...

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The idea of breaking into China is attractive, but the fact that the premium price for the SK-II line in China was just not feasible. With SK-II's four-step regime, it would cost the average Chinese woman more than one month's salary for a three months supply of the SK-II products, which was not encouraging...

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