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Title: P&G Continuous Replenishment

Essay Details

Subject: Business
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Date: October 23, 1999
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Length: 2 / 540
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These potential benefits of CRP for production cost and inventory savings were extremely large, and could possibly create even further cost savings when P&G teamed to better use the improved information about demand that was available through CRP ordering data...

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With more and more manufacturers using CRP, the retailers would eventually be forced into conforming to industry standards and CRP, or lose market share and customers. Procter & Gamble believed that even though this would make the relationships between its competitors and retailers more efficient, that they would ultimately win in the market by providing the best product to the consumer at the lowest cost through the channel...

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