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Title: P&G Analysis

Essay Details

Subject: Business
Date: July 10, 2006
Length: 2 / 474
No of views: 0
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Essay text:

Also, he would have to prove how he would go about responding to the consumer needs and implementing the sale SK-II products in the global market. 2. Considering the fact that the market for cosmetic products and facial cleansers was growing, SK-II does have the potential to become a global brand...

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However, the product would have to establish a really strong foothold in Japan as a prestigious beauty care product in order to go global. Since women had different skin care regimens throughout the world, SK-II would also have to somewhat adapt to local markets or educate their users of the benefits of using the six step process of SK-II...

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