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Title: P&G

Essay Details

Subject: Business
Date: October 10, 2001
Length: 36 / 10580
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Dandruff had been a big problem that few Chinese shampoos had solved. P&G entered the market with Head & Shoulders-anti dandruff formula, followed by Rejoice-cool feeling (Pert in the US) and Pantene-more protect your hair, each of which had an anti dandruff formula, Those three kind of shampoo have grabbed over 50% of the market in China’s major cities...

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The marketing environment can provide both opportunities and threats. One successful company as P&G knows how to observe the internal & external marketing and keep changing at right time Internal Analysis of P&G The internal analysis is related with our P&G Company, it is including the company itself, suppliers, marketing intermediaries, customers, competitors and public...

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