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Title: P&G 3C analysis

Essay Details

Subject: Business
Date: January 5, 2003
Length: 3 / 721
No of views: 0
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Essay text:

Consumers said that they wanted something more portable, so that is just what Tide did. Competition: Historically, P&G has handled their competitors by joining them. This becomes apparent while looking down the laundry detergent aisle at Wal-Mart. P&G products take up approximately three quarters of the available space...

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P&G products take up approximately three quarters of the available space. This is partly due to the high number of products as well as the influence P&G has on retailers. P&G products have proven to generate revenue for retailers. While Tide is P&G’s primary brand, they also own others such as Bounce, Cheer, Downy, Dreft, Era, Febreze, Gain, and Ivory...

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