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Title: P&G 3C analysis

Essay Details

Subject: Business
Author: Annie M
Date: October 28, 2013
Level: University
Grade: A
Length: 3 / 721
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in the soap making industry. James Gamble started his career as a soap maker and later joined forces with his brother-in-law, William Procter, in 1837...

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While once competitors, they joined together and made what is now the 14th largest company in the U.S. in terms of profit. P&G currently has 23 different brands that generate over a billion dollars in sales annually, but they’re not stopping there. Growth continues for P&G as they constantly introduce new products and research the wants and needs of their consumers...

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