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Title: P&G

Essay Details

Subject: Business
Author:
Date: March 28, 2003
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Length: 5 / 1430
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This recommendation was based on following items; ? Analysis of macro and micro factors, ? Understanding the problems at hand, ? Analysis of alternatives and key criteria for each alternative provided, and ? Final analysis of each alternative. Macro Focus The macro portion of the situation analysis paints a picture of a very competitive and dynamic industry...

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P&G is currently competing in five different areas; fabric and home care, beauty care, baby and family Care, health care, and snacks and beverages. Each segment is characterized by major competitors who are eagerly vying for market share, as well as driving prices down...

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