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Title: Overview Of Marketing

Essay Details

Subject: Business
Date: January 9, 1998
Length: 8 / 2193
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The results of these surveys can be used to determine how a customer will react to the introduction of new services. In this case, the new service would be catering. In order for the surveys to be of high value for KFF's marketing research, other data collection and research methods will have to be used...

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The surveys only offer a small piece of what KFF needs to improve or maintain to satisfy customers. KFF has already budgeted for studies that will help the marketing team better understand how the market will react to the addition of a catering service (Kerin et al...

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