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Title: Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?

Essay Details

Subject: Business
Date: June 28, 2007
Length: 5 / 1499
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. ADVANTAGES OF ADVERTISING: There are various advantages of Advertising which are as follows: 1.Communicates information: it spreads the word about products and services efficiently and cheaply; it reaches a mass audience faster than word of mouth...

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Provides reassurance: advertising adds value to good and services by giving them a brand personality; it provides consumers with confidence - people prefer branded goods to own-label products. .(Yeshin, 1993) 3. Stimulates competition to produce new products and improve old ones...

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