Title: Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
|Date:||June 28, 2007|
|Length:||5 / 1499|
|No of views:||0|
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Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale.
ADVANTAGES OF ADVERTISING:
There are various advantages of Advertising which are as follows:
1.Communicates information: it spreads the word about products and services efficiently and cheaply; it reaches a mass audience faster than word of mouth...
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Provides reassurance: advertising adds value to good and services by giving them a brand personality; it provides consumers with confidence - people prefer branded goods to own-label products. .(Yeshin, 1993)
3. Stimulates competition to produce new products and improve old ones...
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