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Title: Outline Crush

Essay Details

Subject: Business
Author:
Date: January 3, 1997
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Grade:
Length: 7 / 2032
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Pepper/7Up o Oligopoly among producers and distributors namely concentrate producers, bottlers, and retail outlets o Over 40 concentrate producers in the US but 82 per cent of industry sales accounted for by three producers o Approx. 1000 bottling plants in the US either owned by concentrate producers or franchised to sell brands of concentrate products o Retail channels composed of supermarkets (40% of soft drink sales), convenience stores, vending machines, fountain services, and thousands of small retail outlets o Marketing is characterized by heavy investment in advertising, selling and promotion to and through bottlers to retail outlets, and consumer price discounting o Competition amidst flavors: colas account for 65...

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Pepper/7Up o Oligopoly among producers and distributors namely concentrate producers, bottlers, and retail outlets o Over 40 concentrate producers in the US but 82 per cent of industry sales accounted for by three producers o Approx. 1000 bottling plants in the US either owned by concentrate producers or franchised to sell brands of concentrate products o Retail channels composed of supermarkets (40% of soft drink sales), convenience stores, vending machines, fountain services, and thousands of small retail outlets o Marketing is characterized by heavy investment in advertising, selling and promotion to and through bottlers to retail outlets, and consumer price discounting o Competition amidst flavors: colas account for 65...

Showed next 250 characters

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