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Title: Oscar Mayer

Essay Details

Subject: Business
Date: July 8, 2006
Length: 4 / 1041
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It is in the red. This points out the difficulty and expense involved in developing new brand or products. One of the key questions to ask is if the Louis Rich Brand is eating away into the Oscar Mayer's market share? The two tables below show a decrease in the Oscar Mayer Brands revenue, it's A&P expenses and it's operating income, while an increase in the Louis Rich Brand market share, which coincides with the consumer trend of preferring white meat over red meat...

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Additionally, LR brand generates less operating income for the number of pounds sold compare to Oscar Mayer. Our next question follows, Can Louis Rich Brand alone make up the income short fall? The answer seems no, looking closely at the numbers, one can clearly see a decline in pound volume from 3% to 2% in the current year...

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