Title: Origin of Sony

Essay Details

Subject: Technology
Author: Charles C
Date: December 16, 2015
Level: University
Grade: A
Length: 7 / 1875
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Since its inception, very few have been able to match Sony's track record for invention and innovation. These include the first Trinitron color television (1968), the color video-cassette (1971), the renowned Walkman (1979), the world's first CD player (1982), the 3.5-inch floppy disk (1989) and many others...

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Back then, its original name was Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation). The founders, Masaru Ibuka and Akio Morita, wanted a name that can be easily remembered by the world. This was essential to achieve success in the global market. Their vision was for Sony to become an endearing household name across the globe...

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