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Title: organizationaland societal PR

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Subject: Business
Author:
Date: February 11, 2003
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Length: 3 / 751
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Societally, Saab gets a new ecologist image, and organizationally, it gets publicity and a boost in sales of its products and cars. Saab addressed the organizational audience by research and planning of the new eco-friendly vehicles and other promotional gear such as the eco-friendly shirts...

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Through good marketing communications and publicity, it makes consumers aware of the new focus of Saab and the availability of these products. Saab could further address the organizational audience by developing stronger media relations with key media such as large news broadcasts or widely read publications...

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