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Title: Organizational Theory

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Subject: Business
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Date: December 14, 2002
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Length: 2 / 331
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In the end, the goal of effective customer support is to increase the lifetime value of a customer. (http://karlbaehr.com/consulting.html)

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The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased...

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