Title: Organizational Structure Paper

Essay Details

Subject: Business
Author: Reginald H
Date: February 16, 2016
Level: University
Grade: A
Length: 2 / 463
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

As suggested by Mazur (2000), e-commerce initiatives might come under marketing's wing, or anyone who seems to know what is going on. Additionally, Mazur (2000) references the main reasons given for pursuing e-commerce strategies were to increase brand equity, deepen customer relationships and increase market share ? all the traditional preserves of marketing, making it seem natural...

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Mazur (2000) offers some statistics as well in this article as follows: e-commerce resides in the marketing department of only 16% of the companies surveyed, compared with 17% placing it in IT, 14% in what is called multiple operations, 13% in sales/business development and 13% have given it to the heads of the operations...

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