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Title: Organizational owners

Essay Details

Subject: Business
Date: September 2, 2003
Length: 2 / 463
No of views: 0
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Essay text:

To find out the other involvement of Marketing Executives of insurances industry in Ethical and social activities rather than Marketing Mix decision. 4. To find out the effectiveness of implementing Marketing Ethics and Social Resposibility on success of the organization...

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Research Question 1. Do Sri Lanka Marketing Executives in Insurance industry have the knowledge about Marketing Ethics and Social Responsibility? 2. What are the areas of marketing ethics and Social Responsibility that are considered by Marketing Executives in insurance industry in their Marketing Mix decision? 3...

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