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Title: Organizational change: Coca-cola

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Subject: Business
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Date: July 10, 1999
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Length: 2 / 461
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Those unfamiliar with these brands may sample them at the free-flowing fountains in the Coca-Cola museum in Atlanta. In the United States, sales of Coca-Cola products accounted for 43.7 percent of the nation’s $61.7 billion carbonated beverage industry in 2001, with Coca-Cola Classic capturing a healthy 19...

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For its part, archrival PepsiCo has a 31.6 percent market share. (Vault 2002) The Coca-Cola Company is divided into four main soft drink business sectors: Americas; Asia; Europe, Eurasia and Middle East; and Coca-Cola Ventures. Coca-Cola Ventures, which includes the Minute Maid Company, manages the company’s non-carbonated beverage business, arranges strategic partnerships and identifies new opportunities for the corporation...

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