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Title: Organizational change at Continental AG

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Subject: Business
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Date: March 21, 2008
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Length: 10 / 2861
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Essay text:

Continental AG’s nearest rivals in the business are Bridgestone Corporation; The Goodyear Tire and Rubber Company and Compagnie Generale des Etablissements Michelin. Answers to the following questions will be given within this report: What was the reason for Continental AG to change their organization and how has Continental AG managed their change initiative...

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What has Continental AG done after the change intervention was applied and what change tools were used? Could Continental AG have been able to use a different change strategy and if so how would this have affected their business performance? The initial change strategy The change strategies that Continental AG has adopted is a competition based focus...

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