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The company finally went public on April 12, 2002 and recorded a 67% gain on the first day of trading (Overby, 2002).
The founder and CEO of JetBlue, David Neeleman, had developed a sound business plan to provide high-quality, low-cost flights to U.S. travelers. Neeleman then hired David Barger, formerly of Continental Airlines, and set out to create a "high-tech, high-touch" airline, from leather seats with mini televisions in the headrest to laptops in the cockpits (Overby, 2002). Neeleman and Barger implemented several technologies to assist in the simplification of operations.
In a time when most airlines were cutting their IT budgets, JetBlue doubled theirs (Overby, 2002)...
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