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Title: Organizational Behavior-Ogilvy

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Subject: Business
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Date: May 13, 2005
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Length: 4 / 1163
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"You ask for collaboration but occasionally you act autocratically" Like for David Simon at BP, Charlotte Beers' predecessor correctly diagnosed the strategic issues but failed the execution reportedly because of an uninspiring leadership. Beers rose to the leadership challenge and deployed a wealth of persuasion skills...

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Also, her power base is weak since Ogilvy main assets are volatile. Creative talents may walk away and so may the 50 non-majority-owned offices. She therefore engages in a deliberate effort at persuading, negotiating and networking with her entire organization...

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