Title: Organizatioanal transformation
|Date:||April 26, 2013|
|Length:||6 / 1539|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Rather than assemble their computer systems from a variety of vendors -- or even separate business units within IBM -- customers wanted help putting everything together.
So IBM embarked on a multi-year journey to align its organization with the marketplace, trying to create a company that was so responsive to the needs of customers that it would be hard for purchasers to go elsewhere...
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The bet was that movement away from a product-focused organization to one centered on customers would boost profits.
For IBM, the journey was successful. But in a forthcoming paper entitled, "Aligning the Organization with the Market," Day reports on a survey that found only mixed results among 347 medium- to large-size firms that attempted customer-focused reorganizations...
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