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Title: Organisational Culture and Management Strategy

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Subject: Business
Author:
Date: July 6, 1999
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Length: 14 / 3923
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Schein's first level is the surface manifestations of culture that are its most visible and accessible forms. Artefacts, courses and heroes are the most important surface manifestations for Quinlan's. First one is evident in the priority given to store refurbishments to signal that Quinlan's is changing and freshening up its image...

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First one is evident in the priority given to store refurbishments to signal that Quinlan's is changing and freshening up its image. Secondly, courses for induction, orientation and training, used to educate new members are so important for Quinlan's that its recruitment process is found similar to that of the civil service...

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