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Title: Organisation Theory Case Study – Motivation at the Bradley Clothing Company

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Subject: Business
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Date: May 31, 2004
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Length: 7 / 1949
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Actually, if Alice can take this as her basic idea for the different levels of needs, it will be easier to categorise. Although Alice took the idea from Maslow, it is newer to adapt the ERG theory, besides it also related to the original Marlow’s theory...

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This is the fundamental part of staff’s needs, and only figure out the source of the needs, it is possible to continue the following steps. Then, here is two quotes which was from Sheila Ritchie and Peter Martin (1999) that ‘the task of the manager is to find out what it is that motivates people’ and ‘make them smile more and carp less’...

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