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Title: Option A

Essay Details

Subject: Business
Author:
Date: August 31, 1998
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Length: 2 / 445
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Despite the controversy, the tandem efforts work nicely to push the counterintuitive marriage of speed and safety as benefits at the heart of the VW brand. The campaigns are brilliant examples of how to use Double Marketing to push your core messages, even when they happen to conflict...

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In doing so, VW doesn't have to isolate or marginalize any audience it doesn't want ignore, or position the brand in a single light. This is yet another marketing strategy and series of campaigns from CP+B that others should pay attention to.

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