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Title: Optical Distortion Incorporated

Essay Details

Subject: Business
Author:
Date: August 31, 2002
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Length: 5 / 1410
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

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And, having built one successful business, Wise believes he knows how to build a second. Initially, for example, he's got a team of just three full-time employees, and he's resisting every impulse to spend money in advance of sales. "I'm a lot smarter than I was when I wrote the business-school case study," he says...

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"The way I see it, the next 12 to 18 months are critical. As much as we believe in this, we have to sell it. You can't believe it's going to happen until it actually happens.'' Financial view The basic economic premise that the business addresses is a reasonable one, but I sense that Wise and his people have miscalculated the uniqueness of their selling proposition from the point of view of the people they're selling to...

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