Essay Details

Subject: Business
Author: Jessica J
Date: January 29, 2012
Level: University
Grade: A
Length: 8 / 2149
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

They also eat more efficiently than debeaked chickens. The key issue facing ODI is "How to market these lenses?". The analysis in this paper provides recommendations for ODI on their marketing and pricing strategy to launch this new product. Strengths include highly innovative product (main competitive advantages over debeaking arriving into savings from reduced cannibalization, trauma elimination, better feed efficiency, no weight loss and no reduction in egg production, a little bit less costs then debeaking for lense installation), tested with good results for couple of months in California and Oregon farms, without retention problems, trust from venture capital markets, patent and license protection for three years (which keep potential competition far), time plan (introduce in at least one region during Spring 1975 and national distribution by the end of 1997 latest), long-term license from New World Plastic for the exclusive use of hydrophilic polymer for nonhuman applications, marketing strategy (additional service - technical to follow up sales, to make sure that lenses are being used in such a way to maximize benefits to the farmer, sales force ?V one person for 80 farms and one technical representative for each five salesperson, price - $0...

Showed first 250 characters

Do you need an essay?

Here are the options you can choose from:

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page

Do you need many essays?

FULL access to essays database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Product cannot be reused. Opportunities include huge market, no competition for at least three years, potential huge margin, good marketing strategy. Threats include farmers reluctance, competition, non-adequate pricing strategy, low trained salesforce and technicals, higher costs then forecasted. Market Segmentation There is substantial evidence in the case to suggest that ODI should segment the market based on flock size of the farms (small farms, medium farms, large farms with a clear tendency for concentration) and focus their marketing and sales strategy towards farms with more than 10,000 birds...

Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!

Total price: $10.00


Common topics in this essay:


Similar Essays:

Ansoff Matrix

1 pages / 291 words

Business Plan

2 pages / 304 words


1 pages / 242 words

Cumberland Metal Industries

2 pages / 591 words

Market demand

3 pages / 711 words

The Marketing And Planning Process Theory

2 pages / 331 words

wasy of making marketing proposal

3 pages / 614 words