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Title: Opportunities And Thresholds For Advertising On Interactive Digital Tv:

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Subject: Business
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Date: July 30, 2004
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Length: 27 / 8021
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Broadcasters face the threat that the new entrants deliver content directly to the telecommunication provider; by-passing the packaging function of the broadcasters (Pagani 2000). To face the major business issues initiated by new digital technologies like VOD and the PVR, Wirtz and Schwartz (2001) recommend that broadcasters cooperate and embrace these new developments to hold steady...

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To face the major business issues initiated by new digital technologies like VOD and the PVR, Wirtz and Schwartz (2001) recommend that broadcasters cooperate and embrace these new developments to hold steady. As a consequence of these technological changes, broadcasters are investigating strategies to ensure future revenue streams...

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