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Title: Opportunities And Thresholds For Advertising On Interactive Digital Tv:

Essay Details

Subject: Business
Author: Sheila S
Date: December 28, 2013
Level: University
Grade:
Length: 27 / 8021
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In the first wave, a total of 320 advertising professionals cooperated in a web-survey that was posted just before the commercial launch of IDTV. 437 advertising professionals participated in the second wave, just one year after the commercial launch. The results show that their knowledge about the possibilities of IDTV was still very limited one year after the launch, reflecting also a rather troublesome result in terms of intentions to adopt IDTV...

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In the first wave, a total of 320 advertising professionals cooperated in a web-survey that was posted just before the commercial launch of IDTV. 437 advertising professionals participated in the second wave, just one year after the commercial launch. The results show that their knowledge about the possibilities of IDTV was still very limited one year after the launch, reflecting also a rather troublesome result in terms of intentions to adopt IDTV...

Showed next 250 characters

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