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Title: Operations Management: Kudler Foods

Essay Details

Subject: Business
Date: May 5, 2008
Length: 6 / 1513
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The super markets supply the basic need, food. Kudler will supply a higher need, organic food. Organic food expresses that not only do people need to eat; they need to eat well, recycle, save farmland and feel good about themselves doing it. This is not said to be trite, only to show that the marketing process will need to be adjusted to enter this market...

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This is not said to be trite, only to show that the marketing process will need to be adjusted to enter this market. According to the text, “a process takes inputs and transforms them into outputs that, it is hoped, are of greater value to the organization than the original inputs” and by adding the input of organics to the marketing plan, Kudler will arrive at a well rounded output (Aquilano, Chase and Jacobs 2006)...

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