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Title: Operations management Kudler Fine foods

Essay Details

Subject: Business
Date: May 17, 1998
Length: 33 / 9796
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

One of the most compelling reasons is that, in a franchise operation, the franchisor provides business expertise (marketing and advertising plans, management guidance, financing assistance, site location, administrative support and training) that otherwise would not be available to businesses starting from scratch...

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Franchisees bring to the relationship entrepreneurial spirit and drive, which may not be enough to keep a business afloat if the franchisee lacks significant business acumen. (Allbusiness, n.d., ¶3) Franchising extends beyond the right to use a well-branded business name and sell a franchisor's services or products...

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