Operations At Whirlpool
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Title: Operations At Whirlpool

Essay Details:

Subject: English
Author: Darwin D
Date: December 30, 2015
Level: University
Grade: B
Length: 6 / 1591

Essay text:

Indeed, during this period Whirlpool expanded its overseas operations at a steady pace and lengthened its lead as the largest producer of appliances in the world. By late 1994, Whirlpool was manufacturing in 11 countries and marketing its products under ten brand names in 120 nations. The company enjoyed hefty sales gains in its giant European market in the early and mid-1990s, particularly following Whirlpool's mid-1991 buyout of its European joint venture partner in a $600 million deal. Further European growth came via an expansion into the newly opened markets of central and eastern Europe, with the first ventures centering on Hungary and Slovakia; later in the decade, the firm moved into Poland, the Czech Republic, Romania, Bulgaria, and Russia...

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