Title: Operating Strategy

Essay Details

Subject: Business
Author: Betty P
Date: January 14, 2014
Level: University
Grade: A
Length: 4 / 1153
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

120. 1. Target Market segments · Population Statistics : Population above 920 mill. people with wide variety of economic levels, social statuses, and cultures. Lowest per capita GNP $255, population growth 2% p.a. Growth real GNP 4.5%. Middle class 270 mill. Wealthy 30 million people. · Target Market Segment : Upper middle class, the wealthy, and company employees with health insurance (108 million in 1994 )...

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Half of the middle class able to pay for private health care. · Current Market Status : Most hospitals are state run at very low cost, low tech, and low quality. Private medical facilities are available - highly specialized, charging market rate (not latest technology but provides privacy and intimacy)...

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