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Title: Operating in International Markets

Essay Details

Subject: Business
Date: June 10, 1998
Length: 2 / 472
No of views: 0
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Essay text:

What other parameters, apart from Internet penetration and credit card usage, should Conserra evaluate to determine the potential for an E-business initiative? When deciding thousands strategy I needed to decide which brand to sell online as well as decide on delivery mechanism, retailer and consumer incentives and payment mechanism...

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I decided to go with retailers and lower the price of the product in order to maximize sales and profits. I decided to sell the women's brand online because it has been around the market for a while and was established and recognized in the market. And holds a large market share...

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