Title: Online Travel Industry

Essay Details

Subject: Technology
Author: Sarah T
Date: June 24, 2015
Level: University
Grade: A
Length: 2 / 310
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Travel has become one of the Web's most developed categories. According to comScore, "online leisure travel bookings reached about $51 billion last year, or 44 percent of all online sales. Roughly 30 percent of all travel bookings occur online, which is a far greater share than retailing stores." Between 2001 and 2003, leisure travel bookings more than tripled, to $43 billion...

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The industries tried desperately to reach consumers by offering discounted airfares and hotel prices, but the industry did not have enough money to support the advertising and marketing of these bargains and deals that they offered after the September attacks. The industry then turned to companies like Expedia, Travelocity, Orbitz, and Priceline in order to advertise their bargains...

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