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Therefore the marketing strategies must be suitable for the country to reach and communicate with the target audience. Online marketing and selling has enabled business organizations to provide better quality products and services, reduce costs and shorten deliver times.
Kotlar defines online marketing as "marketing conducted through interactive online computer systems, which link consumers with sellers electronically". (Kotlar et al, 1997) A company engaging in online marketing can use methods ranging from hosting an informative web site to taking orders over the internet to having a fully integrated Customer Relationship Management and Order Management system over the internet...
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