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Title: online advertising

Essay Details

Subject: Business
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Date: June 19, 1998
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Length: 9 / 2559
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Essay text:

That strategy, however, was largely overshadowed by Beacon's tracking technology, which includes the ability to report back to Facebook when a user makes a purchase or similar transaction on a Facebook partner website. For example, if a person buys movie tickets, jewelry or a DVD on a partner site, Beacon can broadcast that fact to anyone who has access to the user's Facebook profile...

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For example, if a person buys movie tickets, jewelry or a DVD on a partner site, Beacon can broadcast that fact to anyone who has access to the user's Facebook profile. As originally configured, Beacon was enabled by default, unless the user declined the action on each transaction or went through a series of steps to opt out of participation for each vendor...

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