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Title: Oncology industry analysis

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Subject: Business
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Date: May 28, 1998
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Length: 9 / 2627
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It will also be one of the most challenging. That challenge will come from a fundamental paradigm shift--from acute cancer treatment to chronic disease management and even prevention. Commercially, tomorrow's global oncology leaders will not only look for ways to make current acute therapies better for patients, but they will also improve outcomes by targeting disease sites and holding cancer at bay at much earlier stages...

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And, as more and more biotech companies enter the market, the fight to gain patient share will grow more intense. Key european trends Presumption: ? EU market integration, quicker launching new products into market ? Slower transition to “market driven” healthcare ? Growing HDP, low inflation ? Price influenced by regulation rules, generics and parallel sales ? Low advanced “consumable” approach to the healthcare 1...

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