Title: Omnitel Pronto Italia
|Date:||February 26, 2009|
|Length:||5 / 1468|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
schemes had worked elsewhere in Europe.
ALTERNATIVES AND THEIR SWOT ANALYSIS
Subsidized handsets with contracts
In this plan we provide the customers with a handset at lower than market rate (in addition to
the usual call plan).
Proven Strategy in the other European markets...
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the connection charge and the monthly subscription charge.
Customers seek a sense of exibility & freedom in any purchase, therefore being locked
in a contract might be a deterrent to their purchasing decision.
When I rst signed up for a cellular phone, I got the phone for free but I had to
sign a contract for a year, which seemed alright at that time...
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