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Title: Omnitel Pronto Italia

Essay Details

Subject: Business
Date: February 26, 2009
Length: 5 / 1468
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Such schemes had worked elsewhere in Europe. ALTERNATIVES AND THEIR SWOT ANALYSIS Subsidized handsets with contracts In this plan we provide the customers with a handset at lower than market rate (in addition to the usual call plan). ? Strengths:  Proven Strategy in the other European markets...

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the connection charge and the monthly subscription charge.  Customers seek a sense of exibility & freedom in any purchase, therefore being locked in a contract might be a deterrent to their purchasing decision. When I rst signed up for a cellular phone, I got the phone for free but I had to sign a contract for a year, which seemed alright at that time...

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