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Title: Omnitel Case Study

Essay Details

Subject: Business
Author:
Date: November 13, 2000
Level:
Grade:
Length: 3 / 709
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In addition TIM has 1500 exclusive dealers all over Italy. Omnitel on the other hand, sells through 2000 non-exclusive dealer shops. Those omnitel distributors sell not only cell phones but also electronic goods. Another problem was the Stores location, which did not comply with the Italian impulsive purchase approache toward cellular phone...

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Those omnitel distributors sell not only cell phones but also electronic goods. Another problem was the Stores location, which did not comply with the Italian impulsive purchase approache toward cellular phone. Furthermore, due to the Dealers network, Omnitel has a problem communicating directly to end users...

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