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Title: Omnitel Case Study

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Subject: Business
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Date: August 5, 1997
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Length: 6 / 1508
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Customers also paid a set-up fee per call. Omnitel handsets were sold through 2,000 shops. Similar to its competitor, Omnitel paid the cell phone distributors a commission for each account they activated and made no profit from the sale of the handset...

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By the end of its first quarter, they had over 4 million customers. TIM’s marketing strategy was to cater to the upper class of Italy, advertising the cell phone as a status symbol and an item of indulgence. TIM offered two types of tariffs. The first, Eurofamily, charged a very high rate per minute during peak hours, but very low rates during off-peak; there was also a monthly fee charge...

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