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Title: Omnital Case Study

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Subject: Business
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Date: May 18, 2006
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Length: 1 / 267
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OMNITEL PRONTO ITALIA 1)Competitive Advantage Focus on Customer service : ?Polite Operator ?Minimum waiting time ?One stop calling ? trained operator 2) Why did the launch not performed? Due to the fact that: ?The business is at its infancy ?Cellular culture is not The customer didn't appreciate enough the?developed yet ( low penetration ) Onmitel didn't?Customer Service ?There is not enough territory coverage Onmitel didn't conquer new?conquer TIM's customers ?No price differentiation customers 3)LIBERO economics Onmitel's Free Time Monthly Fee: 10...

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OMNITEL PRONTO ITALIA 1)Competitive Advantage Focus on Customer service : ?Polite Operator ?Minimum waiting time ?One stop calling ? trained operator 2) Why did the launch not performed? Due to the fact that: ?The business is at its infancy ?Cellular culture is not The customer didn't appreciate enough the?developed yet ( low penetration ) Onmitel didn't?Customer Service ?There is not enough territory coverage Onmitel didn't conquer new?conquer TIM's customers ?No price differentiation customers 3)LIBERO economics Onmitel's Free Time Monthly Fee: 10...

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