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Title: Olympic Games 2012 - Markating Mix

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Subject: Business
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Date: December 4, 2007
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Length: 11 / 3249
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The London 2012 Games will minimise the planning and operational differences between the two multi sport events (Olympic and Paralympic Games) and lead to new commercial opportunities for the Paralympic Games. This is a great environment which will help to get the best results for the Paralympic Games, as well...

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This is a great environment which will help to get the best results for the Paralympic Games, as well. They calculate with revenues from IOC administered broadcasting rights and the Worldwide Olympic Partners (TOP) programmes, while London organisers are obtain revenues from ticket sales, licensing, including merchandise and domestic sponsorship and suppliership programmes...

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