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Title: olivers Market

Essay Details

Subject: Business
Author:
Date: July 14, 1999
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Grade:
Length: 6 / 1728
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The Novato location is good, because half the population would have to pass the location to get it its competitors. Oliver's Market can realize above average profits in Sonoma County because of their pricing strategy which has lower ever day prices and their promotion with weekly discount prices to senior citizens...

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Oliver Market also offers 10% price reduction weekly provided by the vendor which is passed on to the customer. Oliver's Market has a private label program that includes vitamins, spices and juices. The private-label was to provide value to their customers rather than build the Oliver's brand...

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