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Title: Odwalla Memo

Essay Details

Subject: Business
Author: Dana F
Date: March 1, 2013
Level: University
Grade: A
Length: 3 / 667
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

coli virus. It is a truly unfortunate situation when product contaminations occur and especially inopportune when customers experience sickness as a result. These situations can destroy customer confidence; however, a properly executed communication strategy will allow Odwalla to maintain relationships with consumers, save the brand value, and preserve consumer loyalty...

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Odwalla, Inc., a company worth nearly $400 million, has grown steadily with annual sales rising to $59 million in 1996 2. Approximately 66 people report sickness and 1 child dies as a result of consuming Odwalla juice products 3. On October 30, 1996, the Washington State Department of Health informs Odwalla, Inc...

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