Title: Obermeyer

Essay Details

Subject: Business
Author: Gerald H
Date: July 18, 2015
Level: University
Grade: A
Length: 4 / 943
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In the early 1980s popularized the “ski brake” and over the years Sport Obermeyer developed into a preeminent competitor in the U.S. skiwear market with sales estimated at $32.8 million in 1992. A lower price, high-volume-per-style competitor, Columbia Sportswear, had captured about 23% of the adult ski-jacket market in the same year...

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A lower price, high-volume-per-style competitor, Columbia Sportswear, had captured about 23% of the adult ski-jacket market in the same year. Obermeyer products were offered in five different “genders”: men’s, women’s, boy’s, girl’s, and preschoolers’, each being segmented according to price, type of skier, and how “fashion forward” the market was...

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