|Date:||December 6, 2013|
|Length:||2 / 304|
|No of views:||0|
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She must come up with a plan of action to counter the competition. She has to answer three questions:
1- Does Scope plan and execute a new Line Extension;
2-add new claims to the present product; and
3- Take no action.
These alternatives will affect all aspects of the business in terms of financial, personnel, and manufacturing resources...
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This will give Scope the additional claim of fights plaque.
2) The second course of action is Line Extension- is to develop a new product specifically focusing on only fighting plaque. This is to ensure that the consumer is not confused about the additional claims on the original product.
3) No action taken-simply put P&G, Scope would do nothing directly in response to the potential threat in terms of the two other alternatives...
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