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Title: OB

Essay Details

Subject: Business
Author: Alice W
Date: December 6, 2013
Level: University
Grade: A
Length: 2 / 304
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

She must come up with a plan of action to counter the competition. She has to answer three questions: 1- Does Scope plan and execute a new Line Extension; 2-add new claims to the present product; and 3- Take no action. These alternatives will affect all aspects of the business in terms of financial, personnel, and manufacturing resources...

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This will give Scope the additional claim of fights plaque. 2) The second course of action is Line Extension- is to develop a new product specifically focusing on only fighting plaque. This is to ensure that the consumer is not confused about the additional claims on the original product. 3) No action taken-simply put P&G, Scope would do nothing directly in response to the potential threat in terms of the two other alternatives...

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