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Title: NUCOR MARKETING

Essay Details

Subject: Business
Author: Alta V
Date: October 9, 2015
Level: University
Grade: B
Length: 13 / 3709
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

How is it possible that the largest U.S. steel manufacturers and largest recycler in the United States, to outrank the likes of Dell, Yahoo! and Conoco Phillips, to soar to the head of the pack? Nucor has origins in the auto manufacturing industry, and entered the steel business with the acquisition of the Vulcraft plant in South Carolina in 1962...

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In 1988, Nucor transformed the American market by adapting German technology, and introduced the first flat-rolled mini-mill in the United States. This innovation made Nucor the envy of the steel industry, and established their value discipline as a market innovator through product leadership. Since that time, Nucor has maintained their product leadership by venturing into a variety of products such as cold finished steel and steel fasteners...

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