Title: non-traditional marketing
|Date:||June 10, 2014|
|Length:||1 / 197|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
The efficiency and the success of the campaign is quite uncertain. What if the film is a flop? (see example on exhibit 11 and compare it to the investment on exhibit 14). Actually it is really hard to predict if this is going to work or not. It might be better to prepare a plan B using traditional marketing...
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It might be better to prepare a plan B using traditional marketing.
Even worse, using non-traditional marketing can do more harm than good to your brand.Like explained above, the marketers do not have a perfect control on it: medias or viewers might not like your product and critic it before you even launch the product! The repercutions might be very detrimental for your marketing strategy...
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