Title: Non Profit Insurance Co.

Essay Details

Subject: Business
Author: Travis F
Date: November 19, 2012
Level: University
Grade: A
Length: 2 / 599
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This group of products differentiates IBC from their competition such as Aetna Inc. and Cigna. Based on the competitors’ results, IBC decided to be a third candidate to offer specials on generic drugs. Wal-Mart offers $4.00 copay, Aetna and Cigna offers a $5.00 flat fee and now IBC’s offer is no cost...

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and Cigna. Based on the competitors’ results, IBC decided to be a third candidate to offer specials on generic drugs. Wal-Mart offers $4.00 copay, Aetna and Cigna offers a $5.00 flat fee and now IBC’s offer is no cost. Their behavior is considered to be an analyzer. Strategy: On January 01, 2007, Independence Blue Cross announced the No Pay Copay plan...

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