Title: Nokia's strategy

Essay Details

Subject: Technology
Author: Aleen K
Date: May 26, 2012
Level: University
Grade: A
Length: 7 / 1931
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

More than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10 people who bought a mobile phone in India picked up a Nokia. Many of them had made their first ever-mobile call on a Nokia phone over a Nokia network. The 1100, the phone which was 'Made for India', had become Nokia's largest selling model globally...

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The 1100, the phone which was 'Made for India', had become Nokia's largest selling model globally. Nokia had pursued a cost leadership strategy in India, looking for various ways to cut costs. These included, setting up a manufacturing base for handsets in India, creating financing options for cellphones and working with cellular operators to reduce airtime costs...

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