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Title: Nokia Marketing Case Study

Essay Details

Subject: Business
Author: Jesus K
Date: March 22, 2013
Level: University
Grade: A
Length: 2 / 559
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Nokia complemented its core consumer-focus competence by extending its existing expertise in other capabilities, including low-cost global sourcing of materials, and by adding new capabilities such as global brand building. The result has been a successful business model centered on consumer-friendly mobile communications that has yet to be surpassed, as well as a brand that consistently ranks as one of the most valuable in the world, according to BusinessWeek's annual survey...

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The result has been a successful business model centered on consumer-friendly mobile communications that has yet to be surpassed, as well as a brand that consistently ranks as one of the most valuable in the world, according to BusinessWeek's annual survey. II. Problem Nokia's future success is predicated not on new hit products but upon a vital, self-renewing high-performance business model...

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